Undertourism. This practice focuses on discovering and enjoying lesser-known places, offering authentic and sustainable experiences for both travelers and local communities. However, for undertourism to be truly effective and beneficial, proper territorial management is essential. This blog explores how undertourism and territorial management can combine to create a sustainable tourism model.
What is Undertourism?
Undertourism refers to the practice of visiting destinations that are not on the usual tourist radar. Unlike overtourism, which saturates popular destinations with tourists, undertourism disperses travelers to lesser-known areas. This approach not only alleviates pressure on more crowded destinations but also provides economic and cultural benefits to areas that might otherwise be overlooked.
Benefits of Undertourism
- Authentic Experiences: Allows travelers to enjoy a more genuine experience by interacting with local communities in an authentic way.
- Fewer Crowds: Provides a quieter and more personal experience by avoiding tourist crowds.
- Sustainability: Reduces pressure on popular destinations, contributing to the conservation of natural and cultural resources.
Territorial management in the context of Undertourism
Territorial management involves the planning, development, and administration of a territory’s resources to attract and manage tourists sustainably. Effective management is crucial to maximizing the benefits of undertourism and minimizing its negative impacts.
Key elements for effective territorial management
Strategic Planning
- Identifying Areas with Potential: Evaluate and select areas with natural, cultural, or historical appeal that are not yet exploited for tourism.
- Carrying Capacity: Determine the maximum number of tourists an area can handle without suffering damage.
- Infrastructure Development: Create and improve infrastructure such as roads and basic services without altering the essence of the place.
Environmental Sustainability
- Conservation of Natural Resources: Implement practices to protect flora, fauna, and water resources.
- Waste Management: Establish efficient waste collection and recycling systems.
- Renewable Energy: Promote the use of renewable energy sources in tourist facilities.
Community Development
- Community Participation: Involve residents in decision-making about tourism development.
- Training and Education: Offer training programs so locals can take on roles in the tourism industry.
- Support for Local Businesses: Promote and support local businesses such as restaurants and craft shops.
Promotion and Marketing
- Focus on Authentic Experiences: Highlight unique and authentic experiences in lesser-known destinations.
- Use of Digital Media: Utilize digital platforms to reach a wider audience.
- Collaboration with Influencers: Work with influencers who promote sustainable tourism practices and undertourism destinations.
Succes stories in territorial management for Undertourism
- Slovenia: Developed a sustainable tourism certification system, “Green Scheme of Slovenian Tourism,” which helps destinations and providers improve their sustainability.
- Bhutan: Known for its “Gross National Happiness” policy and focus on high-value, low-impact tourism.
- Namibia: Successfully implemented the community conservation model, where communities have rights over natural resource management and receive direct benefits from tourism.
How to practice Undertourism
- Research and Plan: Research and planning are essential for practicing undertourism. Look for destinations that are not typical tourist spots.
- Prioritize Sustainable Transport: Opt for modes of transport with lower environmental impact, such as trains, bicycles, or walking.
- Support Local Businesses: Choose accommodations, restaurants, and activities run by locals to ensure your money directly benefits the community and offers you a more authentic experience.
- Be Respectful of the Environment: When visiting lesser-known destinations, it’s crucial to be a responsible traveler. Respect local customs and minimize your ecological footprint.
Combining undertourism with effective territorial management offers a comprehensive solution for more sustainable tourism. By planning strategically, promoting environmental sustainability, developing local communities, and using effective marketing strategies, we can maximize the benefits of undertourism.
In this way, we not only enjoy authentic and enriching experiences but also contribute to environmental conservation and the development of local communities.
