Pax#, more than ten years supporting the sustainable development of organizations and destinations.

We get involved in the strategy, the generation of alternatives and the processes of strengthening the sustainability of companies and territories, by involving their resources and key stakeholders.

We are committed with:

logo Biosphere

Biosphere

Committed Entity

logo Connect Americas

Connect Americas

Affiliated Member

logo GSTC

Global Sustainable Tourism Council

Member

logo EarthCheck

EarthCheck

International Partner

logo Barcelona + Sostenible

Barcelona + Sostenible

Network Member

Our team

The first contact is simple, the challenge is to generate bonds. Pax# is an international team of professionals, ready to face the challenges set by the tourism activity.

Pablo Urani Higgimbotton
Pablo Urani Higgimbotton
Partner Consultant

Master’s Degree in Business Administration MBA- EAE – Nottingham Trent University and Economics Graduate from the National University of Cordoba (Argentina). He has specialized in tourism feasibility studies, planning, product creation, training, sustainability and tourism quality.
He is passionate about cycling, mountain trails, travelling to faraway destinations, and enjoying the company of his friends.
Elena Lavaroni
Elena Lavaroni
Relationship Manager

Graduated in Tourism and Leisure management by the University of Lleida – Ostelea Tourism Management Schoool based in Barcelona. She has experience in coordinating sustainable cultural and sporting events. She is currently working as Junior Relationship Manager for EarthCheck International Certification Program. She is an advocate for gender equality and sustainability, and is also passionate about music, yoga, dance and art.
Rodrigo Pozo Rosas
Rodrigo Pozo Rosas
Consultant

Environmental Engineering Degree from Universidad San Francisco de Quito and Master’s Degree in Sustainable Tourism Destinations from Ostelea. As a researcher and engineer he has worked on natural resource management and water conservation projects in the Galapagos Islands, developing strategies with both academics and the local community.
His passions are outdoor sports, adventure, mountaineering and dogs.
Marina Prat Duran
Marina Prat Duran
Consultant

Master’s Degree in Sustainable Tourism Destinations and Territorial Planning by Ostelea Tourism Management School. Degree in Tourism by University of Girona. Her areas of expertise are the coordination and development of projects in the field of sustainable tourism: strategic planning for destinations, research for the sustainable and competitive development of the tourism sector and consultancy on regenerative tourism.
Passionate about music, movies and nature, she is a great fan of paddle tennis and spending time with her friends.
Pau Pitarch De Dalmases
Pau Pitarch De Dalmases
Partner Consultant

ESADE Business School Degree in Tourism Management and Diploma in Tourism from the University of Barcelona – CETT, he also holds the GSTC Certificate in Sustainable Tourism. After more than 20 years of experience as a consultant, he leads teams and projects aimed at improving the competitiveness of tourism companies and destinations, placing sustainability at the core of the global tourism transformation.
He is a people person, enthusiastic about art, and passionate about music and running outdoors. He would travel around the world in a sailboat.
Diana Garcia Trujillo
Diana Garcia Trujillo
Relationship Manager

Master in Sustainable Tourism Destinations and in Tourism Marketing & Commercialization, both by Ostelea Tourism Management School. Bachelor in International Tourism and Hotel Management by Griffith University (Australia). She has specialized in the fields of sustainable tourism, as well as operations development and improvement processes for digital tourism businesses and hotels.
She is a globetrotter, passionate about travel, nature and loves Asian food. She has volunteered in community projects in Colombia, Fiji Islands and Nepal.
Ricard Somacarrera Garriga
Ricard Somacarrera Garriga
Intern Analyst

4th year student of the Degree in Tourism and Leisure Management at the University of Lleida – Ostelea Tourism Management School in Barcelona. Graduated in Higher Degree in Travel Agencies and Event Management from the University of Barcelona – CETT. He has experience in sustainable tourism and in participating in the organization of sporting events. He is passionate about sports, music, nature and spending time with friends.
Jennifer Peirón Alonso
Jennifer Peirón Alonso
Relationship Manager

MBA from Kaplan Business School – Australia, and Diploma in Business Studies from the University of Barcelona. Consulting specialist for the implementation of tourism sustainability models for companies and destinations, she acts as Guest Relationship Manager for the EarthCheck International Certification Program, providing support and training to hotel groups and destinations within the EarthCheck Community.
She loves traveling, hiking and has a great passion for environmental conservation.
Emiliano Marquina Mallmann
Emiliano Marquina Mallmann
Consultant

Bachelor in Tourism and Hotel Management from Universidad Argentina de la Empresa in Buenos Aires, and Master in Innovation in Tourism Management, specializing in Cultural and Natural Heritage from the University of Barcelona – CETT. With a life dedicated to tourism, he has experience in the creation of wine tourism products and the development of tourism research projects, always with sustainability as a priority.
He is passionate about playing his drums, listening to music, watching his soccer team and is always trying something new.
Laura Rodríguez Moreno
Laura Rodríguez Moreno
Consultant

Master in Sustainable Tourism Management of Resources and Destinations from Ostelea Tourism Management School. Ecologist from the Pontificia Universidad Javeriana, in Colombia. She has experience in methodologies for the development and strengthening of human capabilities, education and awareness raising with different actors. She focuses on analysis and design of complementary strategies for the conservation and management of biodiversity associated with sustainable tourism, that contribute to the development of territories. She loves sports, nature and spending time with family and friends.
Jordi Castelló
Jordi Castelló
Associate Consultant

With a Degree in Social Sciences and a Diploma in Tourism Business Administration, Jordi is a multidisciplinary professional in the sector. Since 2006 he has been involved in international tourism consulting working on projects in Europe and Latin America. His fields of expertise are tourism sustainability consultancy, sustainable management systems and academic teaching.
He is passionate about standup paddleboarding, jogging and water sports. He is in love with his Welsh Terrier dog, his close family and his global friends.
Ana Martínez Gómez
Ana Martínez Gómez
Associate Consultant

With a Tourism Degree from the University of Barcelona – CETT, she has developed a transversal career, collaborating with public and private entities in the implementation of sustainable management systems and tourism development projects, while maintaining a link with academic teaching since 2016. She is currently studying a Master’s Degree in Corporate Social Responsibility at the UOC.
She loves good stories, anything that has to do with authenticity, traveling with her family and watching her son learning.
Josep Mª Capella Oliva
Josep Mª Capella Oliva
Associate Consultant

He studied Business Administration and Management at ESADE, specializing in the area of Marketing. Specialist in global marketing plans, he is motivated by any project in which he can apply creativity in the way of doing marketing, and for this, he has 3 basic pillars: A conception of a much more ethical and responsible marketing, the new technologies, and training as the best way to share knowledge.
He has a couple of 100% sustainable hacks to encourage his creativity: sea kayaking getaways and open water swimming.
Fernanda Muñoz Miguel
Fernanda Muñoz Miguel
Architect – Project Manager

Master’s Degree in Interior Design by UPC Barcelona, and in Project Management by La Salle – Ramón Llull. Consultant, with more than 15 years of experience, specializing in architecture and in the development of hotel, tourism and commercial projects of national and international scope, from the public and private sectors. She has developed projects in Panama, Italy, Spain, Andorra and Africa among others.
She is a foodie, and passionate about sports and travelling.
Pedro Torrabadella Carrasco
Pedro Torrabadella Carrasco
Associate Consultant

Master in Marketing and Sales from EAE Business School, Master in Advertising and Public Relations from Ramon Llull University; Specialist in definition and development of marketing strategies and corporate communication. Branding expert (brand creation and construction) with more than 10 years of experience in the tourism sector, developing international projects both for destinations and for companies belonging to the Horeca channel.
He loves sports, arts and people.
Ignasi Dalmases
Ignasi Dalmases
Associate Consultant

Communication skills trainer, team dynamizer and motivational speaker for organizations. Master in Emotional Ecology, he is also an actor and as a lawyer, he founded the law firm MDA Advocats. He collaborates with universities and tourism schools, and also advises and trains management teams and staff members of tourism companies.
He is a fan of “The Four Agreements” by Miguel Ruiz, the cinema and the theater. His curiosity has taken him to the most remote places on the planet.
Juan David Escorcia García
Juan David Escorcia García
Associate Consultant

Master in Advanced Journalism from Ramon Llull University, Blanquerna School in Barcelona. Specialist in Organizations and Social Responsibility from Los Andes University in Colombia and facilitator of the LEGO® SERIOUS PLAY® methodology. Between journalism and education, he reaches a decade of trips, interviews and workshops in which sustainability takes a good part of his time and which he accompanies with rock, salsa, soccer, magical realism and ajiaco.

Our partners

We believe in meaningful relationships with people, entities and any organization that brings value to our projects and development visions.

CreaBarcelona

Marketing, Communication and Branding.

ID

Communication Skills Training.

EME Concepts

Architecture and Interior Design.

EAE Business School

Education
Center.

Ostelea

Education Center.

Versatil

Lawyers and Advisors.

Civitas

Urbanistic Consultancy.

CC245 Arquitectos

Architecture.

S75

Graphic Design.

SISTME

Management of Development Projects.

Instituto Movatur

Statistical Consulting Services.

Carijonas

Digital Communication Strategies.

Para mayor información, o consultar un caso en particular, contáctanos. Coordinaremos un día y hora para poder conversar sobre ello.