Reference publications that allow us to identify future trends according to the main leading organizations.
The tourism sector is in a state of constant change and adaptation. Although in 2020 tourist arrivals dropped by 73% globally, we are currently in a period of recovery in which we are expected to see a 30% to 78% increase by 2022, according to the UNWTO. However, the trends that we will see in the future will probably have little to do with what we were used to before the pandemic.
It is, therefore, more necessary than ever to be aware of new trends in the sector and to be prepared for possible future scenarios. This will enable us to improve our competitiveness and be more resilient. To this end, it is essential to frequently consult the main tourism news portals, where we will find the latest news in the sector. Similarly, and to broaden our knowledge, it is vital to review the publications issued by the main organizations in the sector.
From Pax# Genuine Advisors we have a reference list that we want to share with you. It is as easy as clicking and downloading dozens of publications that will guide us in these uncertain times:
- DIBA – At the local level, the Diputació de Barcelona (Barcelona Province) annually produces a report where it reviews the main statistical data of the previous year related to Barcelona destination and it forecasts future trends.
- SEGITTUR – The Secretary of State for Tourism and Innovation publishes a series of reports on a variety of topics, which are essential to assess the sector at the state level on technological solutions, competitiveness, sustainability, digitalization, resilience, etc.
- ETC – At the European level, the European Travel Commission is one of the main authorities. It is an association that brings together the national tourism organizations from the different European countries and seeks to strengthen the sustainable development of Europe as a destination. It carries out market research, analyzes trends in both supply and demand, and presents reports with the data collected, as well as success stories of different destinations and companies.
- OCDE – The Organisation for Economic Co-operation and Development, responsible for advising on public policy worldwide, has a series of specialized tourism publications that delve into issues of sustainability, digitization and other future trends.
- WTTC – The World Travel and Tourism Council seeks to promote the sustainable development of the travel and tourism sector by establishing partnerships with governments, communities and other stakeholders. Its publications cover a variety of topics such as digital solutions, trends in the travel sector, human rights or the decarbonization of tourism.
- OMT (UNTWO) – The main reference institution is undoubtedly the United Nations World Tourism Organization. Its library contains more than 1,400 electronic publications with the most up-to-date data, macroeconomic indicators and the latest trends in the sector, always with a focus on sustainability and the SDGs.
We hope that these publications will be useful and will help you to keep you up-to-date. From Pax#, with more than 10 years of experience as consultants, we remain at your disposal should you wish to receive further information or request a customized report or advice.
