Tourism training has proven to be a key factor in promoting the success of tourist destinations and is currently of great relevance in the sector. Everyone who develops professionally as a tourism advisor recognizes its importance in the development of tourism activities.
Therefore, it is important to learn how to be an active promoter of sustainable tourism. In this post, we will show you how to be an active promoter in sustainable tourism.
Pax# as a GSTC member
Pax# Genuine Tourism Advisors is a consultancy specialized in sustainable tourism that, in its commitment to promoting change, has become a member of the Global Sustainable Tourism Council (GSTC); it collaborates and actively participates with other companies, organizations, and events to promote the adoption of sustainable practices in the tourism sector.
GSTC 2024 Agenda
The GSTC is an international organization that promotes sustainable tourism through the establishment and management of standards and the accreditation of independent certification programs.
The GSTC’s 2024 agenda includes a series of activities aimed at promoting sustainable tourism globally. One of the most important events of the year is the GSTC Global Conference, which will be held in Stockholm, Sweden, from April 23 to 26. This conference will be an opportunity for sustainable tourism leaders from around the world to gather to share ideas, learn from each other, and advance the sustainable tourism agenda.
There are many ways to do this, and everyone can contribute in their own way. Here are some tips:
- Training in sustainable tourism: Tourism training is essential to understand the basic concepts of sustainability and how to apply them to the tourism sector.
- Participate in organizations and events related to sustainable tourism: Participation in networks and communities is a way to share experiences and knowledge and to generate synergies to drive change.
- Promote the adoption of sustainable practices in the tourism sector: This can be done through education, awareness, and leading by example.
If you want to promote sustainable tourism, we recommend following the GSTC’s activities. At their events, you will have the opportunity to learn and connect with other professionals in the sector.
Specialist consultants in sustainable tourism
Pax# Genuine Tourism Advisors is a leading consultancy in sustainable tourism that offers a wide range of services to help companies and destinations adopt sustainable practices and contribute to the development of more responsible and environmentally respectful tourism.
Pax# methodology for guiding companies towards sustainability is based on the following pillars:
- Tourism Training: Pax offers courses and training workshops on sustainable tourism for companies and sector professionals.
- Advisory Services: It provides personalized advisory services to help companies implement sustainable practices in their activities.
- Feasibility Plans: It develops feasibility plans to help companies assess the profitability of their sustainability projects.
- Footprint Calculation: It offers carbon footprint and other environmental impact calculation services to help companies identify their areas for improvement.
- Lego Workshops: It uses the Lego Serious Play method to help companies develop sustainability strategies. These workshops are a fun and creative way to learn about sustainability.
Benefits of adopting sustainable tourism practices
Adopting sustainable tourism practices can bring a series of benefits to companies, including:
- Improved reputation: Companies can improve their reputation and be perceived as more responsible and committed to the environment.
- Cost reduction: They can reduce their costs, for example, by reducing energy and water consumption.
- Increased productivity: They can improve productivity by creating a healthier work environment.
- Improved customer satisfaction: Customers are increasingly aware of sustainability. Companies that adopt sustainable practices can offer a more satisfying experience to their customers, which can lead to greater loyalty.
Adopting sustainable practices can provide a series of advantages, both in the short and long term, generating greater organizational and environmental efficiency, new business opportunities, and better relationships with local communities.
Every small step counts. By joining others who share your commitment to sustainable tourism, we can help create a more sustainable future for the tourism sector.
